Kampala, Uganda—Absa Bank Uganda launched an ambitious campaign dubbed “Jooga 2025,” designed to transform banking in a manner that presents flexible and innovative financial solutions. This campaign seeks to ensure convenience for customers so that they can comfortably handle their financial transactions from the comfort of their homes through mobile banking, online services, and point-of-sale transactions.

Banking Without Boundaries

Michael Segwaya, Chief Finance Officer of Absa Bank Uganda, expressed the bank’s excitement about the potential of Jooga 2025 to address the diverse needs of customers. “We want to be the bank of your financial solutions,” Segwaya said during the campaign’s launch. “With Jooga 2025, we’re introducing unsecured credit options, competitive interest rates, and innovative tools to strengthen our relationship with our customers.”

The campaign’s hallmark features include:

• Buy Now, Pay Later: A scheme to have customers buy big-ticket items such as cars or electronics on installments.
• Unsecured Loans: As high as UGX 300 million salary loans with no collateral and up to UGX 200 million business loans also to be offered without collateral.
• Rewards for Digitization: Rewards for most active users of Absa credit cards include 50 million shillings to encourage cashless transactions to the winner.

Remaining relevant for everyday financial needs

Jooga 2025 is tailored to meet the needs of major life events, such as paying school fees, wedding planning, vehicle purchases, and investments in agriculture. Segwaya reiterated Absa’s commitment to making banking relevant in the lives of its customers: “Our vision is to be part of your sitting room, providing financial solutions without requiring a branch visit.

This campaign epitomizes the commitment of Absa in making banking inclusive and accessible. Besides targeting customers with regular incomes, the bank offers a platform to make international transactions seamless, therefore making it a one-stop for any financial needs.

Cashless Economy in Focus

As Uganda edges closer to a cashless economy, Absa is positioning itself at the forefront of digital banking. Mobile banking and digital payments are encouraged through Jooga 2025 at the bank to reduce cash transactions. Segwaya added that such improvements are in line with the bank’s broader objective of achieving financial inclusions and innovation.

Support for Individuals and Businesses

Ronald Kamulegeya, the director of Retail and Business Banking at Absa, related the relevance which the campaign holds to all kinds of financial turbulences an individual or business usually undergoes: “Jooga 2025 comes at a critical time when many people are recovering from festive season expenses and preparing for upcoming obligations, including school fees, holidays, and new investments in the business.

He explained Absa’s customer-centered approach by providing customized products that enhance financial capacity with no collateral requirements. This includes loans for new businesses, educational savings, and even travel plans.

Switch to Absa for Competitive Benefits

Absa is also incentivizing new customers and those switching from other banks by offering competitive financing options and a customer-centric experience. Kamulegeya encouraged individuals and businesses to consider Absa as their financial partner: “Whether you’re starting a business, saving for your child’s education, or planning a significant purchase, Absa is here to support you.”

A Vision for Uganda’s Financial Sector

Jooga 2025 is in tandem with Absa’s long-term strategy to lead Uganda’s financial sector through innovative and available solutions. The campaign highlights the role of the Bank in leading economic growth, digitizing banking, and cashless futuristic life.

As Absa Bank ushers in this new era of banking, the Jooga 2025 campaign will be about redefining for Ugandans a new way to interact with financial services in convenience, flexibility, and innovation at every touchpoint. With these bold steps, Absa reiterates its position as a market leader and trusted partner in achieving financial success.