As the back-to-school season comes to a close, Airtel Uganda has made life easier for hundreds of parents and guardians who used its Airtel Money Back-to-School ‘Pay and Win’ campaign. The promotion, which kicked off on January 27, 2025, has rewarded over 400 winners so far, with each winner taking home shs 100,000 directly into their Airtel Money accounts. The gesture has not just eased the financial burden off the families but has also worked to highlight Airtel’s commitment to financial convenience and inclusion.

The promotion, which has refunded over shs 40,000,000 to parents, has been a lifesaver for many families. By paying school fees through Airtel Money, parents have enjoyed a fast, secure, and convenient way of navigating one of the most stressful times of the year. No more long queues and delayed transactions—just a swift, simplified process that puts money back into the pockets of deserving parents.

One of the lucky winners, Sulaina Kulabako, a trader at Entebbe market, said she was overjoyed upon winning. “I was very happy and excited, although I first thought it was a scam. I later verified that it was true and was very happy. I had paid my child’s school fees by dialing 1856#, entered my child’s school code, and made the payment.”. I also received a call to confirm that I was the winner. Thank you so much, Airtel.

I also encourage every other person to pay school fees through Airtel Money and stand a chance to win,” she said. Sulaina’s story is just one among many. There are hundreds of parents across Uganda who have won while taking care of their children’s education. The promotion has not only provided financial relief but also encouraged more people to embrace digital payments.
Head of Airtel Money Operations, Hope Ekudu, pointed out the company’s dedication to simplifying Ugandans’ lives.

“At Airtel Money, we acknowledge the financial burden that comes with the back-to-school season. We wish not only to provide parents with a fast, secure, and convenient way of paying school fees but also to reward them for embracing digital payments. The huge uptake of this promotion is a sign that increasingly more Ugandans are embracing the benefits of mobile money.”. As we celebrate the newest batch of winners, we remain committed to making financial transactions more convenient, rewarding, and accessible to all,” she said.

The Airtel Money Back-to-School promotion is a perfect example of how technology can transform lives. By using Airtel Money to pay school fees, parents have avoided the inconveniences of carrying hard cash or waiting in long queues. Instead, they have undergone a seamless process that is cost and time-effective. And with the chance to win shs 100,000, the promotion has added another layer of excitement to the back-to-school season. Electronic payment is transforming the way Ugandans handle their money, and Airtel Money is at the forefront of this transformation.

The company’s commitment to innovation and customer satisfaction has made it a go-to partner for an amazing number of Ugandans. From bill payments to money transfers and airtime purchases, Airtel Money has made financial transactions easier and more accessible to all. The success of the Back-to-School campaign is proof of Airtel’s vision of a digitally inclusive Uganda. By incentivizing parents for using Airtel Money, the company has not only lowered the financial burden of school fees but also encouraged more people to use digital payments.

This is a win-win for everyone—parents have an easy way of paying school fees and a chance to win cash, while Airtel continues to drive financial inclusion across the country. With the campaign in its homestretch, Airtel remains committed to its objective of making financial transactions convenient and rewarding. Airtel’s efforts have not been without fruition, with more and more Ugandans taking up mobile money as a safe, secure, and convenient way to manage their finances. For parents like Sulaina Kulabako, Airtel Money Back-to-School campaign has been a godsend. Not only has it facilitated easy payment of school fees, but also provided them with a timely financial boost.

As more parents turn up to testify to their winning experiences, it is clear that Airtel Money is touching the lives of Ugandans in a real way. Airtel Money Back-to-School ‘Pay and Win’ campaign has been a huge success. It has benefited over hundreds of parents, lessened the economic load of school fees, and encouraged more people to embrace digital payments. As Airtel innovates and creates more services, Uganda’s digital economy future is definitely bright. For parents, the message is straightforward: paying school fees via Airtel Money is not only convenient but also rewarding. So, why wait? Join the movement today and experience the benefits of Airtel Money for yourself!