Makerere University Business School (MUBS) is once again making headlines with the launch of the third edition of the Business Languages Festival. This exciting annual event, which will take place on March 14, 2024, in Kampala, aims to bridge the gap between local and international languages, helping Uganda thrive in the global economy.

The festival, held under the theme “Global Ambassadors with Local Roots: Promoting Related Language Diversity,” is all about helping Ugandans communicate better in business, tourism, and hospitality. By encouraging multilingualism, MUBS is making it easier for students, traders, and professionals to succeed in international markets.

Dr. Abbey Mutumba, who heads the Department of Business Languages and International Relations at MUBS, shared his excitement about the upcoming event. He explained that the festival is not just a celebration of different languages but also a way to help Ugandans grow in business. With support from partners like the Embassy of France, MUBS is working hard to make language learning accessible and beneficial to everyone.

According to Dr. Mutumba, multilingualism is no longer just an advantage but a necessity, especially for Ugandan traders who do business with countries like China. Learning new languages can help business owners communicate better, negotiate better deals, and expand their networks.

Mr. Matthew Mulambuzi, also from the Department of Business Languages and International Relations, explained that MUBS currently offers courses in Arabic, Kiswahili, French, Chinese, and German. The school also teaches sign language, making it one of the few institutions in Uganda dedicated to breaking language barriers at all levels.

“The Business Languages Festival is designed to make business interactions easier both locally and globally. In industries like hospitality, sales, and marketing, language plays a crucial role in success. The more languages a person speaks, the more opportunities they can access,” he said.

Mulambuzi added that one of the festival’s key goals is to build students’ confidence in speaking different languages, helping them prepare for careers in international business. He also revealed that MUBS has plans to establish a language center, which will provide specialized training in international languages. This will further strengthen Uganda’s role in global trade and tourism.

Professor Moses Muhwezi, the principal of MUBS, highlighted the importance of language skills in business. He noted that many Ugandan businesses rely heavily on imports from China, yet language barriers continue to slow down trade. By encouraging multilingual education, the festival aims to equip Ugandans with the skills needed to compete in the international market.

“As a business school, we understand the importance of effective communication in trade. That’s why we introduced this festival—to emphasize the role of language in business and give our students a competitive edge in the global market,” said Professor Muhwezi.

The festival will be more than just an academic event. It will be a vibrant celebration of different cultures and traditions, with students and professionals showcasing their language skills through speeches, performances, and interactive sessions. Participants will have the chance to engage with experts, learn new business terms, and network with industry leaders who have successfully navigated international markets.

One of the most exciting parts of the festival will be the cultural exhibitions. Different language groups will set up booths where visitors can experience different traditions, taste international cuisines, and learn about global business practices. This interactive approach will help people see firsthand how language and culture influence business success.

The festival is also expected to draw attention from international organizations, embassies, and multinational companies looking for talented individuals with strong language skills. For students, this presents an incredible opportunity to explore career options and possibly secure internships or job placements with global firms.

Uganda’s business landscape is growing rapidly, and events like the Business Languages Festival are shaping the future of trade in the country. By promoting language diversity, MUBS is ensuring that Ugandans do not get left behind in the global market. Instead, they are being equipped with the skills needed to thrive in a world where communication is key.

As the festival draws near, excitement continues to build among students, educators, and business professionals. Many are eager to see how this year’s edition will empower participants and open new doors for Uganda’s business community. With strong backing from partners and industry leaders, the event promises to be bigger and better than ever.

In today’s world, knowing more than one language is a game changer. It helps people connect, do better in business, and understand different cultures. MUBS is leading the way in showing that language is not just about words—it’s about opportunities. The Business Languages Festival is more than an event; it’s a movement that is setting the stage for a brighter, more connected Uganda.

So, as March 14 approaches, all eyes are on MUBS. This festival is not just about celebrating languages; it’s about unlocking doors to a world of possibilities. Whether you are a student, business owner, or simply someone who loves languages, this is an event you don’t want to miss!